Everything needs to be well-connected and complementing each other if you want to grow your online sales. The most critical thing in the success of an eCommerce business is the online presence.
Website being your digital face that your target audience first comes in contact with needs to be updated all the time. From overarching structure to detailed layout, you need to watch over the technical issues.
Although, the majority of the website technicalities rests with the development team. However, it’s also the responsibility of the UX/UI designers to take into account a few technical considerations specifically related to the technical SEO content.
You need a clean semantic layout that complements both the search engine optimization and content. For the reason that, eventually, it’s your content that will support your modern SEO to capture organic traffic convertible to potential leads and online sales.
Convert your Website into Conversion Machine with Spellbound UX/UI Design:
If you want your brand found and followed quickly, you need professional UX/UI design support in the first place – you may need a new site or upgrade the existing one. In this case only Austin Web Design company helps the businesses to appear well in the SERPs. For an old website, the web designing firm will perform complete web audit (including content) and then propose the changes for improved ROI.
In both cases, you need to pursue a semantic web design development. It allows the search engines to give you high ranking positions in the SERPs against targeted keywords and user intent.
Your web design should include certain aspects for results-driven SEO. For example, elements of HTML5 including <header>, <footer>, <section>, <nav>, and <article>, etc., showing the Google which content is valuable from ranking perspective.
Here are some worth considering points to make your website a sales booster machine.
- Go for minimal design in a grid format and use easy-to-load, good resolution images.
- Speed up the web pages loading time through image optimization and compression
- Make all URLs readable and use HTML text where ever possible across the website
- Keep the navigational spots including call-to-action buttons visible
- Make your shopping cart structure simple and provide easy check out points.
- Keep the information collection forms short and to-the-point for better user experience.
- Avoid flash images and long videos format to maintain an appreciable bounce rate.
Hopefully, all these points will help you with your web design process.